Dodge//SRT and LEGO launch new Speed Champions building set



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Dodge and The LEGO Group announced a partnership pairing the two iconic brands through a new multimedia marketing campaign. The campaign launches with a new 30-second television commercial “Metamorphosis”. The initiative also includes a new LEGO® Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T. “We know that many of our Dodge//SRT enthusiasts become fans of the brand at an early age, and like me, also grow up building LEGO vehicles that we dream of one day driving on the road,” said Steve Beahm, Head of Passenger Car Brands, Dodge//SRT, Chrysler
 Dodge//SRT and LEGO launch new Speed Champions building set (alexmiedema.nl)

Dodge and The LEGO Group announced a partnership pairing the two iconic brands through a new multimedia marketing campaign. The campaign launches with a new 30-second television commercial “Metamorphosis”. The initiative also includes a new LEGO® Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T. “We know that many of our Dodge//SRT enthusiasts become fans of the brand at an early age, and like me, also grow up building LEGO vehicles that we dream of one day driving on the road,” said Steve Beahm, Head of Passenger Car Brands, Dodge//SRT, Chrysler

Alex Miedema

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